Last week the Moorland Association (MA) went in to full damage limitation mode and sent around an e-newsletter to its members about recent events (e.g. here and here) that, in its view, had damaged the MA’s reputation.
It’s amusing that the MA still thinks it has a reputation to damage. Newsflash for the MA: your reputation has been in tatters for some considerable time (e.g. see here).
Anyway, back to the newsletter. Mark Avery blogged about it (here) and it’s well worth reading his thoughts.
What Mark didn’t do was publish the actual newsletter, so we thought we’d do that here: Moorland Association Newsletter June 2016
It’s interesting to read just how worried the MA is about all the adverse publicity, especially that generated on social media. For all its public spin and denials and propaganda, behind closed doors the MA is certainly feeling the pressure like never before.
Let’s help bring down the curtain on their absurd pantomime – please join 45,000+ people and sign the e-petition to ban driven grouse shooting HERE