In August last year, Lush, the high street cosmetics store, started selling hen harrier-shaped bathbombs as part of their awareness and fundraising campaign to highlight the illegal persecution of hen harriers on driven grouse moors.
Lush is donating all the profits from the sale of these Skydancer bathbombs to the RSPB’s Hen Harrier LIFE+ Project, with the money specifically being used to buy satellite tags to fit on young hen harriers so their movements can be followed when/if they manage to fledge successfully.
A press release published this morning (here) tells us that so far over 30,000 bathbombs have been sold, raising £101,472 so far. That’s amazing!
Lush’s campaign will continue until August this year so there’s still plenty of time to go and buy a Skydancer bathbomb or two or three from your nearest Lush shop or online via their website.
Well done, Lush, for not only raising a huge amount of funds for such a vital project but also for bringing this campaign to the high street, which is exactly where it needs to be.
Above photo shows Henry Hen Harrier checking out the Skydancer bathbombs on the RSPB’s stand at last summer’s Birdfair.
There’s a guest blog on the RSPB website today written by Paul Morton from Lush Campaigns – see here.