26
Mar
13

Year of Natural Scotland: SNH cock up launch of ‘Big 5’

IMG_2300a2013 is the Year of Natural Scotland – a Scottish Government initiative aimed at getting people out and about to enjoy Scotland’s natural wonders (see here). 

As part of this, SNH has chosen five iconic species to act as the focus of attention. These so-called ‘Big Five’ were revealed today: otter, red deer, golden eagle, harbour seal and red squirrel.

SNH has helpfully produced various media so we can learn about each of these species, including a special app and a downloadable flyer giving detailed information about the Big Five (see here).

Unfortunately, somebody in SNH can’t tell the difference between a golden eagle and a white-tailed eagle. Have a look at the information sheet they’ve produced for the golden eagle (see photo above left). Looks lovely, eh? Oh, but what’s that on the second page? Is that a photo of a sea eagle labelled as a golden eagle?! Oops! That’s going to be expensive to fix.

IMG_2301a

It seems that someone in SNH has noticed this tiny error, as the downloadable leaflet for the golden eagle is no longer available. Here’s a copy in case you missed it this morning: Golden eagle high flyer

It’s worth a read – it tells us that one of the ‘likely areas’ to see breeding golden eagles is, er, on the grouse moors of the central and eastern Highlands!!!

You couldn’t make this up. SNH at its best.


6 Responses to “Year of Natural Scotland: SNH cock up launch of ‘Big 5’”


  1. 1 nirofo
    March 26, 2013 at 1:48 pm

    You sound as though you’re surprised at this cock-up by SNH, I’m not, nothing surprises me about the things this shower manage to cock up; they’re so consistent it can only be by design !!!

  2. 2 Dougie
    March 26, 2013 at 2:06 pm

    Did no one at SNH not think it a bit odd that their “golden eagle” is carrying a mackerel.

  3. 3 Marco McGinty
    March 26, 2013 at 3:27 pm

    I’m not surprised either. And Dougie, why did you have to confuse matters by mentioning “mackerel”? By the time this filters through the different sectors of SNH, it will have turned into a Mako Shark!

    However, It would appear that these leaflets are aimed at Joe Public and not at the experienced naturalist. How irresponsible of SNH to suggest inexperienced people go out looking for eagles just as the breeding season approaches. This species is under enough pressure from grouse-shooting interests without receiving more unwanted attention through the inappropriate actions of SNH. I’m sure the release of this Big 5 series could have been staggered throughout the year, so why not wait until after the breeding season before releasing this leaflet?

  4. 4 Circus maxima
    March 26, 2013 at 7:34 pm

    If you want any sense out of SNH talk to them in private….I know the staff cant get a sensible public statements past the spin-doctors.
    “The year of Natural Scotland ” is nothing more than an exploitation exercise….there are no events about the nature of Scotland. Tis a big joke….a bit like the folk in charge of SNH!

    Re the big 5……where the heck is the Scots Pine…or heather?

  5. 5 JR
    April 3, 2013 at 10:42 pm

    I think this whole idea is an utter disgrace. It’s made me quite ‘wild’, if you excuse the pun. I’m a big nature lover, but why are these 5 any more important than the rest? What is the point of having a campaign that means mass exclusion of so many wonderful Scottish animals and birds?

    I’m raging. Aargh!

  6. 6 John Ross
    April 18, 2013 at 7:46 pm

    – – and another “beauty” – – on their green Big 5 Logo the deer is not our iconic Red Stag but anAmerican White Tail. It wouldn’t surprise me if the Squirrel is a Grey one too !!!


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